The company kicked off its campaign for creativity back

　　The company kicked off its campaign for creativity back in March with the worldwide launch of its first title Rift. While this MMORPG held true to the genre’s conventions, it added more variety with dynamic events that change the in-game world, whether players are logged in or not. The concept was well received and sales have been steady, with over 1m units shifted to date.

But Rift isn’t Trion’s only focus. The publisher is raising awareness for its second title End of Nations, a title that merges real-time strategy gameplay with the community elements and scope of traditional MMOs.And, amidst the wave of titles that have dropped subscriptions, Trion is keen to position this as “the world’s first premium free-to-play title”.

“Blizzard helped expand the marketplace and create awareness of the potential of MMOs,” says Muzyka. “But The Old Republic has a lot of points of differentiation. It’s story-driven with full voiceover, has serious elements about personal consequence, and it’s also set in the Star Wars universe – so you get to take heroic or villainous roles that are inspired by the iconic characters from the movies.”

And where they are similar, he says such features “like progression, customisation and exploration” are “best in breed”. “It’ll have everything your expecting from an epic MMO.”Zeschuk is plainer: “The market has become big enough. There are enough people that play other MMOs who now want to play something different. And capturing the Star Wars experience will bring in a large range of players.”